We grow Shopify brands like we grow our own.
Sourcing, Shopify builds, paid ads, CRO and email, run by operators with a seven-figure Shopify brand of our own.
AU Beauty Bazaar conversion rate, first 5 months after launch. Shopify-reported.
Product Sourcing & Consulting
Strong growth starts with the right product. We help you choose what to sell, vet suppliers and land stock profitably.
- Sourcing and range advice for e-commerce brands: suppliers, margins, freight and what's worth stocking for your market.
Shopify Development
Shopify stores built to convert: product pages, checkout, tracking, and the stack a scaling brand needs. Clean design, fast load, no fluff.
- Custom theme builds and rebuilds
- Speed Optimization and clean checkout setup
- Essential app stack implementation
Paid Ads
Campaigns planned around margin, not impressions. Creative, media buying and reporting across Google, Meta, TikTok, Pinterest, Microsoft and Reddit.
- Performance ads on Google, Meta and TikTok, plus Pinterest, Microsoft and Reddit where your customers are. We test creative, audiences and offers until the unit economics work.
CRO / Conversion Optimization
More revenue from the traffic you already buy. Test pages, offers, and checkout friction so growth isn’t only more ad spend.
- Product page and cart optimization
- Offer and checkout friction testing
- Revenue-focused conversion measurement
Email & SMS (Klaviyo)
Your list is the channel you own. We build the Klaviyo flows and campaigns that turn one-time buyers into repeat customers, without paying for the click twice.
- Welcome, cart, browse & post-purchase flows
- Campaign calendar, including BFCM
- List growth, pop-ups & segmentation · Reporting on email revenue share
Not sure where to start?
Tell us where your store is stuck and we’ll point you to the fastest win.
Book a 30-minute call →Selected Work
AU Beauty Bazaar
READ FULL CASE STUDY →~7x Google Ads ROAS · 9x+ in our best quarter.
Platform-reported, Oct 2025–Sep 2026. Meta ~5.4x over the same period.
Our own brand. Everything we recommend to clients, we run on our own store first. Founder-run Asian beauty · Seven-figure annual run-rate within 12 months.
The Skog Child
READ FULL CASE STUDY →Full Shopify sprint — live in 2 weeks.
Store built and products sourced in a 2 week sprint.
Byron Bay beverage producer
READ FULL CASE STUDY →Lemon pressing capacity: 20 → 100 lemons per hour.
Equipment sourced and shipped to a Byron Bay producer.
The Team
Founder & Strategy Lead
Stephen Tam
Operator-founder at AU Beauty Bazaar and Winning Commerce.
Founded AU Beauty Bazaar, reaching a seven-figure annual run rate, with ~7× Google Ads ROAS and 9×+ in the best quarter. Delivered The Skog Child in a 2 week Shopify sprint. Previously held Chief of Staff and strategy roles at KPMG, MetLife, TransUnion, FWD, and Idera. MBA, HKUST/Tuck · B.S. Accounting, USC.
Paid Ads Advisor
Darko Perković
Paid media specialist.
Lectures digital marketing at Algebra Bernays (Zagreb). Advises on Google, Meta, and related paid channels. Lecturer in Google Ads, analytics and SEO at Algebra Bernays, Zagreb, and Google Digital Garage educator. Previously led paid advertising at Targetad and Peakflow.
Social Media, UX & CRO Advisor
Vicky Kan
Social, UX and conversion: creative that sells and pages that convert.
Several years as an enterprise sales lead and an Instagram creator, so she knows both how buyers decide and what makes social content land. Now also works at an AI technology company. Advises on social media systems, user experience and CRO so paid traffic turns into revenue.
Latest insights
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